Cyber sales as the latest tool for optimizing an enterprise strategy
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Дата
2020
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
International journal of scientific & technology research. – 2020. – Vol. 9, Issue 02 ( February ). – P. 5264-5268
Анотація
Ця стаття допоможе оптимізувати цифрову стратегію підприємства, перейшовши від холодних продажів із втратою до 99% трафіку до автоматичних продажів за допомогою чат-ботів і найвищої конверсії.
An independent and informed buyer, for the most part, no longer responds to attempts to sell him something ―on the forehead. The paradigm of ―cold sales and the constant search for new customers does not compete with the new strategy - building long-term relationships with customers using specially designed ―sales tunnels. The article reveals the concept of cyber-sales or auto-funnels. The methodology of construction and operation of automatic sales tunnels is shown, both at the preparation and planning stage and at the stage of technical implementation of the sales tunnel. Particular attention in the article is given to chatbots, which are used in instant messengers for the technical organization of sales tunnels. They can build communication with the client around the clock, perform tasks of information and promotion. They significantly reduce the cost and simplify work with clients. Every year, bots are becoming smarter and more functional. The article considers five main proposals that are necessary for the consumer to move through the funnel: Lead Magnet, Tripwire, Core Product, Profit Maximizer and Recurring Payments. The article also lists the main tools used in the planning, implementation and analysis of auto-funnels. Cyber sales in business is a customer communication system that works automatically. A sequential chain of interconnected content that, like a tunnel, leads a customer to a purchase. In fact, this automated system is an alternative to the services of a sales manager. This article will help optimize the digital strategy of the enterprise by moving from cold sales with a loss of up to 99% of traffic to automatic sales using chatbots and the highest conversion.
Эта статья поможет оптимизировать цифровую стратегию предприятия, перейдя от холодных продаж с потерей до 99% трафика к автоматическим продажам с использованием чат-ботов и максимальной конверсией.
An independent and informed buyer, for the most part, no longer responds to attempts to sell him something ―on the forehead. The paradigm of ―cold sales and the constant search for new customers does not compete with the new strategy - building long-term relationships with customers using specially designed ―sales tunnels. The article reveals the concept of cyber-sales or auto-funnels. The methodology of construction and operation of automatic sales tunnels is shown, both at the preparation and planning stage and at the stage of technical implementation of the sales tunnel. Particular attention in the article is given to chatbots, which are used in instant messengers for the technical organization of sales tunnels. They can build communication with the client around the clock, perform tasks of information and promotion. They significantly reduce the cost and simplify work with clients. Every year, bots are becoming smarter and more functional. The article considers five main proposals that are necessary for the consumer to move through the funnel: Lead Magnet, Tripwire, Core Product, Profit Maximizer and Recurring Payments. The article also lists the main tools used in the planning, implementation and analysis of auto-funnels. Cyber sales in business is a customer communication system that works automatically. A sequential chain of interconnected content that, like a tunnel, leads a customer to a purchase. In fact, this automated system is an alternative to the services of a sales manager. This article will help optimize the digital strategy of the enterprise by moving from cold sales with a loss of up to 99% of traffic to automatic sales using chatbots and the highest conversion.
Эта статья поможет оптимизировать цифровую стратегию предприятия, перейдя от холодных продаж с потерей до 99% трафика к автоматическим продажам с использованием чат-ботов и максимальной конверсией.
Опис
Cyber sales as the latest tool for optimizing an enterprise strategy / Yu. Robul, O. Deineha, M. Prokopenko, N. Novikova, O. Lukianykhina, N. Baistriuchenko // International journal of scientific & technology research. – 2020. – Vol. 9, Issue 02 ( February ). – P 5264-5268.
Ключові слова
Економічні науки. Економічна безпека. Economics. Economic Security. Экономические науки. Экономическая безопасность, Наукові публікації. Scientific publications. Научные публикации, Україна. Ukraine. Украина, publikatsii u Scopus, core product, cyber sales, enterprise strategy, profit maximizer, recurring payments, Lead Magnet, Tripwire, основний продукт, кібер-продажі, стратегія підприємства, максимізатор прибутку, регулярні платежі, киберпродажи, максимизатор прибыли